Flow Central was imagined as the next chapter in DP World’s story—a flagship destination born from the legacy of the award-winning Flow Pavilion at Expo 2020. Conceived from the start as more than a temporary pavilion, Open’s vision was always to ensure Expo was the first stage of the creation of a sustainable experience dedicated to innovation of trade flows.

An experience where we ask and answer the question, "what's next?"

Open’s strategy placed Flow Central at the intersection of place, purpose and possibility. Designed as a zero-carbon HQ and global innovation campus, Flow Central is conceived to be more than just a workplace—it is to be a gateway to smarter trade, a research facility, a cultural connector, and a living embodiment of DP World’s values.

From creative placemaking and sustainability strategy to smart systems, people movement planning and branded architecture, the project was a true integration of spatial, digital, and narrative design. It built on the Flow Pavilion’s visual identity and experiential success, using smart façades, immersive environments and modular systems to create a space where ideas—and global logistics—flow.

Flow Central was not only designed to meet Dubai’s 2040 carbon-neutral goals, but also to accelerate DP World’s commercial growth, brand influence and innovation culture. The development will act as a beating heart for the company’s future, drawing in global partners, inspiring talent, and transforming physical real estate into an exponentially valuable strategic economic asset.

A place where trade, technology, and transformation converge—an experience where DP World change what’s possible.