“The night, often a sanctuary for artists and poets, serves as a canvas for imagination, introspection, and observation.”

Géraldine Bloch
Curator of “In the Night”
Saudi Arabia Museum of Contemporary Art

The Saudi Arabia Museum of Contemporary Art (SAMoCA) delves into this enigmatic realm with its exhibition “In the Night.” This showcase invites visitors to explore the multifaceted nature of the night through the eyes of over thirty local and international artists. A journey that blurs the lines between reality and imagination.

 

Collaborating closely with SAMoCA, Open conceptualised an exhibition communications campaign that captures the essence of the nocturnal theme.

Celestial Geometry

Drawing inspiration from the beauty of the heavens, our approach reflects the exhibition’s exploration of the night as a space of creative mystery and beauty. This identity was consistently applied across various mediums, including catalogues, newsletters, posters, presentations, print materials, signage, wayfinding systems, social media and motion assets.

Since its opening in 2024, “In the Night” has become emblematic of SAMoCA’s mission to foster cultural dialogue and artistic innovation. The exhibition offers a diverse range of artworks—canvases, sculptures, immersive installations, and video works—that collectively form a constellation of perspectives on the nocturnal experience.