DP World have built themselves from a local port operator, to an international port infrastructure provider and now into a master of modern global distribution and logistics. They have become the pre-eminent experts of trade flows. Their unique vision and insight into the power of flow gives them a future advantage in operations, digital data, corporate culture and national economic transformation.

Open created DP World’s ‘Power of Flow’ communications strategy. This creative platform has been adopted by the global organisation as a unifying creative approach to its communications elevating the company's conversation with all its key audiences.

The DP World Flow Pavilion, a seamless experience journey that virtually and physically shared DP World’s digital, data-driven vision with millions of people in a programme and experience designed to run across visual and verbal identities.
At its heart sits the Flow Gallery, an immersive digital waterfall experience.

This approach has been seamlessly applied across ATL and OOH campaigns, to the pavilion’s architecture, façade and interior design, service design and guest experience, UX, QA software development, media and content making. It has driven a uniquely successful school engagement program through the sustainability and learning FlowLab.

Open produced all aspects of creative expression from acoustic and lighting design partnerships activations, and managed and delivered the production of large scale complex interactive physical displays, digital and AR (augmented reality) installations and a monumental 183-day programme of events and activities – FlowLive.

The iconic DP World Flow Pavilion at Expo 2020 Dubai has delivered on a transformational business inflection point and period of accelerated change for DP World. The programme is a powerful business development platform, driving reputational change, creating business growth, focus and certainty for DP World in an unpredictable world.

The futuristic DP World Flow experience will become one of 5 pavilions to remain within the legacy masterplan and will evolve into a blended business, incubator and learning campus for DP World at the heart of the new District 2020.